Customer Relationship Management

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Process phases

1. 1
   28/11/2022 - 21/03/2024

   Call for participation

   Search for CRM correspondents in each division and department to share CRM needs

2. 2
   02/01/2023 - 31/03/2023

   Expressing needs and obstacles

   Meetings with CRM correspondents to explain the main features of a CRM, to take stock of the needs of each entity, and to identify any difficulties.

3. 3
   03/04/2023 - 30/06/2023

   Specifications

   Drafting of specifications covering the requirements for a first phase of CRM deployment.

4. 4
   02/04/2023 - 10/11/2023

   Benchmark

   Study of commercial CRM solutions used in ITM schools. Comparative analysis and proposal of a solution meeting the school's needs.

5. 5
   01/11/2023 - 18/03/2024

   Executive Committee decision

   On the basis of the comparative study of CRM solutions and the specifications, the management committee adopts a decision on the acquisition of the CRM/...

6. 6
   02/01/2024 - 28/06/2024

   CRM implementation

   A CRM solution is purchased and deployed within the school.